--- title: "Ratings vs Engagement: Building Real Loyalty | CX Webinar | QuestionPro" description: Earning loyalty, engaging audiences and winning the rating game in entertainment. In Customer Experience, earning loyalty is more than just numbers. Join us as we speak with radio icons Scott Steele and Brady Hull about loyalty and engagement - and how these lessons can help you build a customer experience strategy. image: https://info.questionpro.com/hubfs/CX%20Webinar%20Ratings%20vs%20Engagement.png ---       [![QuestionPro logo](https://info.questionpro.com/hubfs/questionpro-logo.svg)](https://www.questionpro.com/) - Products [Surveys Online Survey Platform](https://www.questionpro.com)[Communities Community Management Platform](https://www.questionpro.com/communities/)[CX Customer Experience Platform](https://www.questionpro.com/cx/)[Workforce Employee Engagement Platform](https://www.questionpro.com/workforce/)[Mobile Offline & Mobile Surveys](https://www.questionpro.com/mobile/) - Services [audienceAudienceGlobal Sample of Consumers](https://www.questionpro.com/audience/)[research servicesResearch ServicesFull-Service Market Research](https://www.questionpro.com/services/) - Resources [Blog](https://www.questionpro.com/blog/)[eBooks](https://www.questionpro.com/ebook/)[TemplatesTemplates](https://www.questionpro.com/survey-templates/)[Case Study](https://www.questionpro.com/case-study/)[Training](https://www.questionpro.com/training/) - [Features](https://www.questionpro.com/features/) - [Pricing](https://www.questionpro.com/pricing/) - EN [Português](https://www.questionpro.com/pt-br/) [Deutsch](https://www.questionpro.com/de/) [العربية](https://www.questionpro.com/ar/) [Español](https://www.questionpro.com/es/) [日本語](https://www.questionpro.com/ja/) [Français](https://www.questionpro.com/fr/) - [+1 (800) 531-0228](tel:+18005310228) [+91 020 65402202](tel:+9102065402202) [+52 55-8421-2884](tel:+525584212884) [+49 309 160 7401](tel:+493091607401) [+44 207 193 4722](tel:+442071934722) [+61 2 8005 0459](tel:+61280050459) [+971 43 4348 03](tel:+97143434803) [+1 310 912 3620](tel:+13109123620) [free account](https://www.questionpro.com/a/showEntry.do) [Log In](https://www.questionpro.com/a/showLogin.do) CX Webinar Ratings vs Engagement: Building Real Loyalty - ![Headshots](https://info.questionpro.com/hs-fs/hubfs/Headshots.png?width=200&height=200&name=Headshots.png) Scott Steele Program Director Morgan Murphy - ![Ken Peterson](https://info.questionpro.com/hs-fs/hubfs/Ken%20Peterson-4.png?width=200&height=200&name=Ken%20Peterson-4.png) Ken Peterson President of CX QuestionPro - ![Brady Hull](https://info.questionpro.com/hs-fs/hubfs/Brady%20Hull-2.png?width=200&height=200&name=Brady%20Hull-2.png) Brady Hull Host of the Hull Show 1310 KFKA ### Save your seat! Wednesday, April 27th 11:00 AM (CT) Overview Earning loyalty, engaging audiences and winning the rating game in entertainment. Metallica, Denver Broncos, AC/DC, Big Sky Conference… In Customer Experience, earning loyalty is more than just numbers. The same is true in entertainment. Big box office numbers do not always mean a sequel will succeed. Selling out in your inaugural season will not guarantee success as a franchise. In music, a big hit may just mean you are a one-hit-wonder. The same is true in radio...which is very much a ratings game. However, ratings come with engagement before the measurement and loyalty afterward. Just as the population is doubting polls, is it fair to question the listener ratings that are often used to set pricing for the precious commodity called advertising? Similarly, companies boast about their NPS score but are those numbers really indicative of how all the customers feel about a company? Join us as we speak live with radio hosts and station managers Scott Steel and Brady Hull as we discuss why Ratings don’t necessarily measure Loyalty and how Engagement might be the driving force behind the success of any type of entertainment: radio, television, streaming and live events. Ready to learn from these lessons to level up your customer experience strategy? 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