We all love hearing stories, and while we might not notice, we spend a large proportion of our leisure time engaging with them.

Do you know what we also love? Telling stories. In fact, we are a story driven species. We inspire others to take action through the good use of storytelling.

Yet, too many brands forget focus on the intricacies and features of their products and services to the detriment of the customer experience, and their stories around how those same products help them.

By changing our mindset to a customer-driven one we can begin to recognize and develop the stories that resonate with our customers.

Join Alan and Karl for a discussion on how the storytelling approach to customer experience results in engagements that are more compelling, accessible, and effective.

 

Remember to come prepared with your own thoughts, ideas, and questions! 

When: Tuesday, July 23th, 2024

Time: 11:00 am (CT)

Where: You'll receive a link via email after you register 📖

 

About Alan

 

 Alan J. Porter is first and foremost a storyteller, with close to 40 fiction and non-fiction book publishing credits and hundreds of magazine articles.

 

He has held senior leadership roles in Content Operations, Product Marketing, and Customer Experience. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader.

He is the Founder and Chief Content Officer of The Content Pool, that empowers brands to create exceptional customer experiences by leveraging their greatest hidden asset - the content.