Please join us for a January tradition, now in its 4th edition!
Three leading trend watchers will share new data and insights about how consumer lives changed in 2023 and will evolve in 2024 and beyond. Hear perspectives on the top consumer trends and marketing opportunities in the year ahead from insights experts: Stephen Kraus (Professor, University of San Francisco), Jon Last (President, Sports & Leisure Research Group), and Dan Fleetwood (President – Research & Insights, QuestionPro).
This webinar will include previously-unreleased data and the latest findings from the highly acclaimed SLRG “Back to Normal Barometer,” which has continuously pulsed public opinion surrounding the COVID-19 pandemic since March 2020.
We've examined fleeting and enduring changes in consumer purchase behaviors and outlooks based on extensive global trend monitoring and research. This webinar will provide data-driven perspectives on the consumer pulse and outlook, decoding the driving factors behind these shifts and offering strategic foresight into what brands can anticipate in 2024.
From category-specific changes to transformative consumer trends, this webinar equips you with the knowledge essential for staying competitive and engaging with your audience effectively.
P.S: You will get a copy of the recording and the deck post the webinar if you register but cannot join us live.