Conducting and making sense of research and insights during a pandemic such as COVID-19 can be a daunting and challenging task. Consumer behavior is even more volatile at the moment, and hence conducting research is even more challenging. Collecting insights at such at a time becomes even more critical.
Some common questions that brands and researchers are battling are: what are the best practices, what questions should I ask in a survey, what do I need to measure, and more. During this webinar, Prabhakar Sundaram from Energizer and Dan Fleetwod from QuestionPro will go over best practices, survey questions, data analysis, consumer behavior, and much more. Walk away feeling armed with practical knowledge about how to conduct consumer research in uncertain times.