Market Research Webinar Series
Measuring consumer behavior during & after COVID-19
  • Prabhakar Sundaram, Energizer
    Prabhakar Sundaram
    Global Consumer Insights, Energizer Holdings
  • Dan Fleetwood
    Dan Fleetwood
    President, Research & Insights Platform, QuestionPro

Register now

Thursday, June 18th 01:00 PM (CDT)

Overview

Conducting and making sense of research and insights during a pandemic such as COVID-19 can be a daunting and challenging task. Consumer behavior is even more volatile at the moment, and hence conducting research is even more challenging. Collecting insights at such at a time becomes even more critical.  

Some common questions that brands and researchers are battling are: what are the best practices, what questions should I ask in a survey, what do I need to measure, and more. During this webinar, Prabhakar Sundaram from Energizer and Dan Fleetwod from QuestionPro will go over best practices, survey questions, data analysis, consumer behavior, and much more. Walk away feeling armed with practical knowledge about how to conduct consumer research in uncertain times. 

What you will learn
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  • Steps to conducting consumer research during COVID-19
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  • Survey templates and questions to ask
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  • Analyzing consumer behavior
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  • Best practices to unlocking consumer insights