One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research. When it comes to the latter, we have a wide range of qualitative approaches—for example: online discussions, smartphone ethnography, online focus groups, and depth interviews. In this webinar, you'll gain tips on how to pick the most appropriate approaches for your business problems. In addition, we'll answer questions like 'when should you use a group technique (e.g. Focus groups) or a solo approach (such as diaries)?'
Join us and learn about all the qualitative options that are available with communities and when to use them in your research. You don’t want to miss this!
Ray is the author of The Handbook of Online and Social Media Research, The Handbook of Mobile Market Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a course author for the University of Georgia’s Principles of Marketing Research online course, and the founder of NewMR.org. Ray has spent the last 35 years at the interface of research, technology and insight and is in wide demand as a consultant, trainer, workshop leader and keynote speaker.
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.